A recent NYT article bemoans the lack of candidates for advertising jobs that "require hard-core quantitative, mathematical and technical skills." Skills such as "number crunching, data visualization, quantitative analysis"
OK, not to dis on the noble profession of advertising, here, but let's not strain the definition of "hard-core," OK? The kind of math you need for advertising -- compiling statistics, spreadsheets and pretty graphs of demographic trends, ad penetration, viewership and effects on purchasing, that's not "hard-core" math. That's just "math."
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